As lifelong cyclists with deep roots in the Southern California community, Ryan Cady, Matt Becica and Derek Wiback all shared an appreciation for racing, and a competitive spirit that helped them build previous successful brands.

Over the years, the more they rode, the greater their kinship grew with the local groups who were putting in the daily miles. Furthermore, they felt those crews deserved a higher level of custom performance gear when flying their team colors. From that idea, Eliel was born. To create an authentic brand that captured the spirit of California while delivering unmatched quality that would rival the leading brands from across the cycling world.

A global search for a manufacturer led Eliel to set up their own shop right at home in California. Combining their depth of cycling experience with the latest cutting edge technologies, they were able to rapidly prototype and test every concept. They also experimented with a broad spectrum of performance fabrics and made countless refinements to cut and construction, ultimately arriving at the gear they were proud to put their name on.

That research and development process continues with every new product. Today Eliel oers world-class custom and branded cycling gear to cyclists everywhere that share their passion for the pedal.